Project archive · Campaign production
Puma
Middle East
Location
Middle East
Format
Campaign and shoot production
What happened
The image starts
before the shutter.
For Puma Middle East, Gallery Dod worked across campaign shoots and the She Moves Us customised-product activation, connecting talent, artists, locations, styling, timing and on-set coordination.
The role was to create the conditions for strong image-making and live delivery: assembling the right contributors, keeping the moving parts aligned and protecting enough space for spontaneity, personality and people on set.
How Gallery Dod delivered it
Many moving parts.
One shared frame.
Campaign production depends on invisible connections. Talent needs direction, the photographer needs time, styling needs continuity and location realities keep changing.
Gallery Dod held those needs together on the ground, helping the creative team move decisively while still responding to the energy of the people and place.
Gallery Dod’s role
- 01Creative production
- 02Talent and artist coordination
- 03Location planning
- 04Shoot logistics
- 05On-set management
- 06Client and crew alignment
Inside the project
Process, people
and finished work.
A behind-the-scenes view of campaign talent, customised pieces, production diaries and the collective work around the frame.
Puma Middle East · Campaign production
The frame looks effortless.
The production makes it possible.
Continue through the archive