Project archive · Live personalisation
Level
Shoes
Location
Dubai, UAE
Format
Personalisation hub
What happened
Product became
an artist’s canvas.
For Level Shoes, Gallery Dod supported a live personalisation format built around the transformation of footwear in front of customers.
The activation combined artist selection, product-safe techniques and a highly visible working station, allowing custom work to feel spontaneous while remaining properly prepared and professionally delivered.
How Gallery Dod delivered it
Spontaneous for guests.
Prepared behind the scenes.
The public sees the transformation. Production sees the tests, tools, drying time, product handling, station design and pace required to make that transformation dependable.
By resolving those details in advance, the artist could respond to individual requests without losing the rhythm of the wider activation.
Gallery Dod’s role
- 01Artist sourcing
- 02Technique testing
- 03Product and material planning
- 04Station design
- 05Live artist support
- 06Activation coordination
Inside the project
Process, people
and finished work.
From the personalisation hub to close handwork and the finished product.
Level Shoes · Dubai
Individual outcomes.
One confident format.
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